Case Study: Marketing for aluminium and steel manufacturer

Allweld Metal Engineering offers exceptional craftsmanship in manufacturing aluminium and steel ceilings, façades, louvres, and structural steel components. With over a decade of experience and a strong portfolio of large-scale construction projects, Allweld has built a reputation for its core values: commitment, quality, and innovation. Recognizing the growing importance of online visibility, the manufacturer partnered with us to take their first step into digital marketing by starting with a brand-new website, SEO strategy and Google Ads.

 

Client: Allweld Metal Engineering Sdn Bhd

Industry: Metal Manufacturing (Aluminium & Steel Products)

Service Focus: Website Design, SEO and Google Ads

 

Phase 1: Website Design & SEO Optimization

After a few months of effort in designing and copywriting the website, we launched the new website in August 2024. It is a performance-driven website that is fast-loading, mobile-responsive, and built using SEO best practices.

Key Features of the Website Launch:

1. Speed Optimized: Using tools like Pingdom and WP Rocket , we ensured the site loaded in under 3 seconds on desktop and mobile devices.
2. Mobile Responsive: Mobile-first indexing is a critical factor in SEO, so the site was carefully designed to deliver a seamless experience across all screen sizes.
3. Keyword Mapping: We identified key search terms relevant to their business, such as aluminium louver company malaysia, aluminium composite panel, alumium ceiling, baffle ceiling Malaysia, etc.

These keywords were strategically placed across meta titles, descriptions, headers, and content to signal relevancy to search engines. This phase was crucial in boosting keyword rankings and increasing organic reach, particularly among developers and contractors searching for reputable metal product manufacturers online.

 

Phase 2: Building Authority — Off-Page SEO & Backlink Strategy

Once the technical foundation and on-page SEO were in place, we shifted focus to the second phase: building authority through backlinks.

What We Did:

1. High-Quality Backlink Acquisition: We targeted niche directories, business forums, and trade blogs to build relevant and authoritative backlinks.
2. Content Syndication: Informative articles about aluminium ceiling trends and façade design were submitted to industry-related websites to enhance domain authority.
3. Local SEO Enhancement: Google Business Profile optimization and content optimized to target Kuala Lumpur and Selangor searchers.

These marketing efforts helped Allweld’s site climb the search engine rankings, making them more visible to architects, developers, and procurement teams actively seeking metal engineering solutions.

 

Phase 3: Monitoring, Fine-Tuning & Growth

By December 2024, we entered the third phase of the SEO strategy: performance monitoring and continuous improvement.

Key Actions in Phase 3:

1. Monthly SEO Reports: We tracked keyword movements, click-through rates (CTR), impressions, and bounce rates.
2. Technical SEO Audit: Minor issues, such as duplicate meta descriptions and image alt texts, were cleaned up for better indexing.

Over the months, Allweld’s visibility continued to rise on Google and through direct inquiries submitted via the website.

 

Results: From Invisible to In-Demand

The SEO journey delivered quantifiable growth for Allweld’s online presence. This reflects a 368% increase in clicks and a 715% increase in impressions based on the Google Search Console performance from comparing September 2024 with March 2025, driven by better rankings and keyword targeting. The most significant growth came from many keywords:

1. Aluminium louver company – Ranked on Page 1, Top 2
2. Aluminium ceiling Kuala Lumpur – From none to Top 10 results
3. Baffle Ceiling Malaysia – Gained visibility and consistent monthly traffic

In addition, Allweld received several leads and quotation requests through the website’s contact form and WhatsApp, confirming that SEO and Google Ads brought both traffic and qualified leads. View other case studies.

 

Allweld Metal Engineering’s journey showcases how a traditional manufacturer can transform its business through digital adoption and Google marketing. They have leapt into the digital world with a solid, fast-loading website, a well-researched SEO strategy, and continuous optimization. This project proves that even in technical industries like metal fabrication, online presence matters—and when executed well, it leads to real-world business growth.

 

Interested in Similar Results?

Whether you’re a manufacturer, contractor, or in any B2B industry, we can help you enter the digital space and drive actual results from both website and Google marketing. We are an ISO-9001-certified website design agency, and Google Partner badged. Contact us for a professional Google marketing strategy for your manufacturing business.